Business Spotlight: Cool Under Pressure
Realtor reinvents her career with cryotherapy business
December 1, 2023
BELOWZERO CRYOSPA
As a 50-year-old distance runner, Vanessa Howe expected pain to be a part of her life.
But in 2014, Howe experienced back pain so severe it didn’t respond to physical therapy.
“I was on tramadol every day just to exist. It really affected working out and my overall ability to function,” Howe recalls.
Almost nine years passed. While visiting her son in Dallas, Howe learned about cryotherapy, a non-Food and Drug Administration regulated or approved form of anti-inflammatory pain management.
Cryo is part spa, part sci-fi: While gloves and socks keep your extremities warm in the cryo-chamber, your head stays exposed for comfort and safety. Meanwhile, the machine blasts your body with air measuring down to negative 225 degrees F for three minutes. After Howe’s first cryo session, she recalls how the pain relief made her tear up as she was leaving. She considers it a game-changer.
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