When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.
That’s why so many brands turn to InStore Design Display to help them navigate this process. In this article, we’ll define co-packing, walk through an example of the steps involved in the process, and provide you with tips for choosing a co-packager to help you reduce the friction of getting your displays in place so your products can be purchased.