Content Marketing
Overview: It was a brand new site for a brand new supplement company. Eight articles and $1,000 later, this small company was outranking Oprah, WebMD, Dr. Axe, and NCBI for health and wellness search terms in Google search. Here’s how Tigris tripled this site’s organic traffic and reduced its bounce rate from 44% to 7% in a matter of months.
MyWalletHero, a UK-based personal finance website created by The Motley Fool, was already attracting a good amount of traffic to their site. However, they wanted to grow readership further and expand reach with an editorial strategy that wouldn’t cannibalize their existing content — meaning they needed a strong organic keyword strategy that would have to stem from their high-level business strategy. They didn’t have the internal resources to address this problem, so they enlisted Tigris to help.
Here’s a case study I wrote about my own business, Tigris, and how we helped one of our longtime clients move up in the SEO ranks.
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