Case Study: Content Marketing for SaaS

Overview: BenchmarkONE’s story demonstrates the power of content marketing over the long term. Tigris began providing ghostwritten SEO content for this SaaS company in April 2017. At the time, BenchmarkONE was ranking for around 3,000 keywords and garnering under 450 visitors a month. Fast forward five years and over 500 blog posts later, and the CRM company now ranks for nearly 30,000 keywords (and climbing), with a unique website visitor count of 42,700 in October 2020.