MyWalletHero, a UK-based personal finance website created by The Motley Fool, was already attracting a good amount of traffic to their site. However, they wanted to grow readership further and expand reach with an editorial strategy that wouldn’t cannibalize their existing content — meaning they needed a strong organic keyword strategy that would have to stem from their high-level business strategy. They didn’t have the internal resources to address this problem, so they enlisted Tigris to help.
Case Study: Content Marketing for Financial Media Company
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