Business spotlight article by Amanda Layman on BelowZero CryoSpa for Springfield Business Journal.
Read MoreThe AI Beat Newsletter: A Weekly Email Newsletter
I wrote and designed this short, three-part email series on the topic of generative AI. Find all three here.
Read MoreeCommerce Email Marketing Copy - Promo Email
A promotional email I designed, wrote, and managed for Climb Source.
Read MoreBlog: Enterprise Data Management and Power BI
Visualize Your Data with Power BI
If it isn’t obvious by now, data is one of the most powerful assets available to a modern-day business. It’s a multifaceted superpower: data enables companies to anticipate challenges, identify current issues, solve problems, and build stronger relationships with all stakeholders. But in order to make the most of data, it must be organized. And companies can only leverage data if it is highly accurate, accessible, and unified.
For many organizations, this is where the difficulty lies. Siloed databases, outdated technology solutions, and complex processes can make it challenging to capture, store, and leverage this critical data and build deeper relationships with customers.
Fortunately, Microsoft’s Power BI platform offers solutions to all these challenges.
Blog: eLearning Consulting Company
Using Learner Data to Drive Better Engagement
Learner engagement is that essential element that can separate a successful training program from a less effective one. But engagement is often unpredictable to design for, let alone measure (if it’s measured at all).
What if you could gain an in-depth understanding of what actually drives learner engagement? Better yet, what if you could create a repeatable process for delivering engaging digital learning courses?
The answer is data. With the right data, it becomes easier to understand how different learning styles engage with your learning content and how participant preferences drive outcomes. Course developers can use data to re-envision their learning programs and design more efficient courses aligned with both learner needs and desired outcomes.
Case Study: Content Marketing and SEO for Wellness Company
Overview: It was a brand new site for a brand new supplement company. Eight articles and $1,000 later, this small company was outranking Oprah, WebMD, Dr. Axe, and NCBI for health and wellness search terms in Google search. Here’s how Tigris tripled this site’s organic traffic and reduced its bounce rate from 44% to 7% in a matter of months.
Social Media Copy: Thought Leadership for Email Advertising SaaS
Blog: B2B Retail Design
When you prepare a national campaign rollout for your retail products, there are many steps to go through to get your display in-store, especially when your products are going into multiple retailers. Each retail store has different requirements, from box labeling to pallet grade to setup instructions and floor placement. It’s very easy to make mistakes when you don’t work with a company that specializes in store-level execution.
That’s why so many brands turn to InStore Design Display to help them navigate this process. In this article, we’ll define co-packing, walk through an example of the steps involved in the process, and provide you with tips for choosing a co-packager to help you reduce the friction of getting your displays in place so your products can be purchased.
Datasheet: Product Page for Salon SaaS
A customer experience as sleek as your salon
Zenoti Go takes your guest experience to new heights. Don’t make your guests wait to experience your service — or pay for it. Zenoti Go runs seamlessly on your customers’ mobile devices to automate check-ins and check-outs saving your customer and your business precious time.
Press Release: Manufacturing Company
Local Manufacturer Tronix3D Helping with COVID Healthcare Needs
Tronix3D is printing medical face shields based on their innovative, time-saving design
Mt. Pleasant, PA – April 21st, 2020 – Local 3D printing contract manufacturer Tronix3D has allocated resources to help with local COVID-19 needs.
The company just completed production of 6,000 face shields for medical workers at Excela Health. “When we found out there was a need for face shields, we took an existing face shield design and found a way to improve it to make it more efficient to produce,” says Buck Helfferich, president of Tronix3D. “The new design requires fewer resources, both machine and material, and allows us to produce these shields at volume. The result is a high-end product at a very low cost.”
The Tronix3D PPE (personal protective equipment) product is a single-use medical face shield. The company’s new design incorporates 3D printed clips, which brought production costs down by 70%, while increasing output per week by 400%. “We took a design that already existed to be printable for face shields, and we designed it to be printable in volume,” says Helfferich.
“3D printing is usually used for prototypes and small runs, so it was a tall demand for additive technology for us to print enough to make 750-1000 shields a night. We streamlined the design in order to print the parts faster and more efficiently on our machines, and the design snaps together so it isn’t as time-consuming to assemble.”
Tronix3D is partnering with Pittsburgh-based manufacturer Wabtec, who is cutting the shield material and assembling the parts. “By working with Wabtec, we can quickly provide local healthcare workers the equipment they require to safely care for those in need.”
For this initial order, Tronix3D did not charge for any overhead and all labor was donated by the company’s employees and their families. “Because of the stay at home order, everybody who helped was either in my family or my employees’ families. We felt like it was a great way to support the community during a difficult time.”
Tronix3D has been supporting the needs of COVID through two other initiatives with local colleges, as well. They responded to a request from Penn State asking them to print 10-20 filter masks for Hershey Medical Center, and the company redesigned the mask and used their MJF technology to print these emergency masks within three short days of the received request.
Tronix3D also responded to a request from Youngstown State University to print a retrofit cartridge design meant to integrate N95 media into commercially-available 3M respirators. The same day the company received the order, they printed the parts, and a family member drove four hours to deliver them to YSU the next morning.
Tronix3D is continuing to support area healthcare organizations, and is currently processing an order from one of these organizations for 100,000 more masks.
About Tronix3D
Tronix3D is a 3D-printing contract manufacturer based in Mt. Pleasant, PA. They offer prototype, pre-launch, and production services in polymers and metals for both private and public sectors. The company is ITAR Registered, NIST 800-171 Compliant, and Joint Certification Program (JCP) Certified so they can supply to the Department of Defence. The company is fostering career development in the additive industry through its partnership with the Westmoreland County Community College’s Advanced Technology Center. Learn more at: www.tronix3d.com.
Case Study: Content Marketing for Martech and Commercial Printing Company
Overview: With Tigris as their content partner, PFL was able to clear their backlogged editorial calendar within a couple of months, develop new and unique types of content to fuel their marketing campaigns, and increase their presence as a leader in the martech industry
Case Study: Content Marketing for Financial Media Company
MyWalletHero, a UK-based personal finance website created by The Motley Fool, was already attracting a good amount of traffic to their site. However, they wanted to grow readership further and expand reach with an editorial strategy that wouldn’t cannibalize their existing content — meaning they needed a strong organic keyword strategy that would have to stem from their high-level business strategy. They didn’t have the internal resources to address this problem, so they enlisted Tigris to help.
Case Study: Content Marketing for SaaS
Here’s a case study I wrote about my own business, Tigris, and how we helped one of our longtime clients move up in the SEO ranks.
Read MoreSales Enablement Resource: Cloud Computing
Deconstruct the Win
Based in Australia, BHP Billiton is a large natural resources mining company that has several global operations. They are making a $2.6 billion investment to set up a greenfield organization in Saskatoon, Saskatchewan, in order to extract potash. However, Saskatoon is a mid-sized city with a population of 250,000, and BHP Billiton faced the challenge of needing to grow their office quickly within a limited resource pool. They wanted an ITaaS model for their business unit, with the flexibility to grow and provision environments as new apps come online. They had two key business issues: the need to transition from infrastructure hosted by the Computer Sciences Corporation (CSC) to their own infrastructure, and the need for transformation, or a long-term roadmap and plan for delivering IT as a service (ITaaS).
Print Article: eLearning
Toshiba optimized employee training using an innovative online marketplace.
When Joyce Holmes was tasked with curating new e-learning content in a global division of Toshiba, she faced a steep challenge. The company had just purchased a new division from IBM, and it was undergoing the HR challenges typical of a large acquisition, including blending employee cultures across 40 different countries.
"I was the only learning and development person in the division," says Holmes, the global manager for learning and development for Toshiba Global Commerce and Toshiba America Business Solutions. "We needed to give raw, brand-new content at an economical base out to our employees."
Case Study: Financial SaaS
How this broker landed a six-figure commission with STRIVE
“Hyper-competitive” doesn’t even begin to describe the life of a broker. When Lawrence Hartley of Risk Strategies responded to an RFP from an Asian conglomerate with over USD$44B in annual revenue and a $500B market capitalization, it was critical that he brought a unique value proposition to the table to win the business over three fierce Tier-1 competitors.
Bringing a unique value proposition
Hartley’s competitors were every bit as experienced as he was in delivering value to clients. However, he had a hidden differentiator: a tool that offered so much value to the organization that it changed the tone of the proposal presentation.
Social Media Copy: B2B Consulting Firm
Facebook:
🎭 As the world revels in playful hoaxes today, remember that Skylar is always on your side, delivering seriously top-notch consulting services aimed at smashing your entrepreneurial targets! 🎯💥 Don't allow your business to become the April Fool – smarten up and take charge with Skylar! Connect with our outstanding team today➡️ [link]
LinkedIn:
Happy April Fool's Day! 🃏 No jokes here—Skylar's elite consulting services are 100% legit. 💼 Streamline HR, navigate financial mazes—whatever your SMB or startup challenge, our veteran squad has your back! Get in touch: https://bit.ly/3K6STnl #AprilFools #ExpertHelp #SuccessJourney
Content Writing/Lead Magnet: SBA Loans Flowchart
Think you’re ready to take out an SBA loan? Follow our flowchart to see which loan best fits your needs. Keep in mind, while we’ve made this tool as accurate as possible, nothing beats talking to a small business lending expert (like one of our team members at SBA7a.loans). Visit SBA7a.loans to grab a free consultation with the biggest SBA lending nerds you’ll ever meet.
Flyer: B2B Rooftop Safety Solutions
“Anchor” is part of our name, so you know we care about doing these right. Rooftop Anchor’s Axis anchor products make fall protection simple, cost-effective, and OSHA-compliant. With five main anchor types for different structures, you can provide lifeline connectivity and tiebacks for suspension equipment on a variety of buildings. Workers can connect harnesses or bosun chairs directly into our rooftop anchors to rappel down building facades.
Content Writing: How-To Resource for Marketing Company
You know your clients need video in their marketing campaigns to be successful, but you’re not an expert in video marketing. Relax, we’ve got you covered! In this guide and worksheet, we’ll share one of the most effective video structures for marketing all kinds of products and services. It’s called the “Problem/Solution Video,” and it uses a tactic you’re probably already comfortable with -- connecting with an audience by showing how a product or service solves one of their problems.